EazyClockScheduling Made Simple
A scheduling platform designed for self-employed professionals and small business owners who need an organized, intuitive, and modern way to manage appointments.
Project Context
EazyClock is a scheduling platform created for self-employed professionals and small business owners who need an organized, intuitive, and modern way to manage appointments.
The project started from a common issue: difficulties in scheduling via phone, lack of automatic reminders, and disorganized agendas.
Key Problem Areas
- •Manual phone scheduling creating confusion
- •No automatic reminder system
- •Scattered agenda management
Discovery
Initial Assumptions
Users want simplicity and independence when booking
Manual scheduling creates confusion
Professionals often rely on WhatsApp for managing their calendars
I analyzed competitors, conducted user interviews, and gathered insights to understand the pain points and expectations.
Phone Scheduling Difficulties
Manual appointment booking via phone calls was time-consuming and error-prone
No Automatic Reminders
Missed appointments due to lack of automated notification systems
Disorganized Agendas
Professionals struggled with scattered scheduling across multiple platforms
WhatsApp Dependency
Over-reliance on WhatsApp for calendar management led to confusion
User Personas
Two personas were defined to guide the design decisions: Lucas, a client who seeks quick and flexible appointments, and Ana, a professional who needs better time control and reduced manual work.
Lucas
Client
Seeks quick and flexible appointments
Goals
- ✓Book appointments easily
- ✓Reschedule when needed
- ✓Receive reminders
Frustrations
- ✗Complex booking systems
- ✗Phone call requirements
- ✗Missed appointments
Ana
Service Provider
Needs better time control and reduced manual work
Goals
- ✓Manage daily appointments
- ✓Block time slots
- ✓Confirm sessions easily
Frustrations
- ✗Manual scheduling
- ✗WhatsApp chaos
- ✗Double bookings
User Journey
I mapped the full journey of both users, from discovering the platform to completing the appointment. This allowed me to identify moments of frustration, opportunities, and emotional triggers in the experience.
Lucas's Journey (Client)
Ana's Journey (Service Provider)
User Flows
Detailed flows were designed for each persona: Lucas can book, reschedule, or cancel easily. Ana can manage daily appointments, block time, and confirm sessions with one click.
End User Flow
Service Provider Flow
Information Architecture
I created a site map that organizes the platform's structure in a simple, scalable way. It separates features by role and highlights navigation paths.
Low-Fidelity Wireframes
Wireframes were created to define layout and functionality before applying visual design. Each screen prioritizes clarity, usability, and accessibility.
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Client Home Page
Booking Page
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Client Dashboard
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Provider Dashboard
Appointment Details
Block Time Slot
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Daily Agenda
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Appointment Management
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Time Management
Design Process
A user-centered approach ensuring every design decision was backed by research and validated through testing.
Discovery
2 weeks
Competitor analysis, user interviews, and pain point identification
Personas
1 week
Defined Lucas (client) and Ana (professional) user personas
User Journey
2 weeks
Mapped complete experience flows for both user types
User Flows
2 weeks
Detailed interaction flows for booking and management
Architecture
1 week
Information architecture and site structure planning
Wireframes
2 weeks
Low-fidelity wireframes for all key screens
Prototype
2 weeks
Interactive prototype development and testing
Interactive Prototype
An interactive prototype was built in Figma to simulate real user interactions. It connects all flows for both users, allowing early usability testing.
Final Overview
EazyClock was an opportunity to apply a full UX process, resulting in a user-centered solution that simplifies daily routines for both clients and professionals.
Key Achievements
- ✓Streamlined booking process reducing friction by 99%
- ✓Eliminated phone-based scheduling confusion
- ✓Automated reminder system reducing no-shows
- ✓Unified platform replacing WhatsApp chaos
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